World of Card Games

The online gaming community continues to grow exponentially. Millions flock to various platforms daily, eager to engage in their favorite dopamine-releasing pastime. Studies say around 41% of the global population has played or is playing a video game, showing the undeniable appeal of video games.

However, while there is a huge player base, individual gaming websites and platforms face tough competition from each other, especially post-pandemic. A simple Google search for ‘gaming websites’ or ‘play games online’ will give you millions of results. 

Plus, the attention of online audiences is easily taken up by social media and OTT platforms, which offer users entertainment and foster a sense of community. So, it’s not easy for a gaming website or platform to stand out and be a person’s first choice. 

However, our experience with building our World of Card Games brand has taught us many valuable lessons. The issues described can be fixed by paying attention to what gamers want, implementing those changes, and developing a community around the game.

So, let us take you through the challenges we faced and how we addressed those issues to build a successful gaming community.

Introduction: The Challenge of Standing Out

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In the 90s, having a few games on Nintendo 64 felt like unlimited entertainment and fun. The video game industry has come a long way since then. Today, gaming is not a rare pastime for a select few but a massive industry with a seriously dedicated clientele. Naturally, the competition is intensely fierce.

One could argue this is true for the arts and entertainment fields. But revenue generated globally by the gaming industry is more than the movies and music industries, combined. The gaming industry was $184.4 billion in 2022 versus $26.2 billion for music and $26 billion in box office revenue, respectively. 

Thousands of gaming sites and platforms crop up yearly, and players are spoilt for choice. So, when we first launched World of Card Games, we were overwhelmed by the sheer number of similar, competing platforms out there.

Not only was the competition a challenge, but it was also difficult to keep players engaged. The feedback we received from players showed a need for the ‘feeling of community’. It was a major reason for low engagement. 

Noting these as features we needed to improve, we set ambitious goals: to increase player numbers and foster a vibrant community centered around our game.

Here’s how we reactivated our inactive players and created a standout brand in the card game niche.

Listening to Our Players: The Foundation for Growth

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Our card game platform initially had a steady number of daily players, but over time, that number dwindled. We found a breakthrough in our challenges when we started listening to our players. 

Here is how we built the foundation for our growth.

1. Implementing in-depth feedback collection

When player numbers started tapering off, we didn’t know the exact cause for a while. Our card gamers weren’t forthcoming with their problems. We had to actively gather feedback and insights from our players through our feature request and feedback board. We also followed up with players for reviews and ratings and reached out on social media. 

2. Using feedback insights to shape our strategy

We received all kinds of feedback from our players. Some reviews were positive, and others were neutral. However, the most critical feedback we received was about the lack of a holistic gaming experience. 

Many of our players said they ‘wish there was community support’. The resounding consensus was players wanted a better gameplay experience and interactive community features.

3. Bridging the gap between feedback and action

Once we realized the problem, we formulated solutions to improve gameplay and give our players the sense of community they craved. We transitioned from a mere game-only platform to a more rounded community-driven one.

Our platform evolved with each change and upgrade we made, leading to better engagement. 

Here’s how we successfully implemented these innovations.

Implementing Community-Centric Innovations

World of Card Games has a clean, intuitive interface and quickly loads. The game ran smoothly from the get-go, but we needed to keep evolving. 

One of the most satisfying things to a gamer is tracking progress and comparing it to others worldwide. Players tend to prefer gaming websites and platforms that have these capabilities. 

So, after we collected insights on what our users wanted, we introduced these comparative and community features to our platform. We added new competitive modes and made social interaction possible. We also introduced custom challenges to enhance the community experience.

With targeted outreach, feedback collection, and engaging content, we could reactivate our inactive players, returning them to the fold. This also significantly rejuvenated the daily playtime per user.

Thanks to these initiatives, we saw a whopping 50% increase in new player sign-ups and a 40% reactivation rate of previously inactive players.

What did this mean, ultimately? Read on to see how our card game spread its wings. 

The Ripple Effect: Word of Mouth and Brand Recognition

Transforming the World of Card Games into a community-forward platform was the best thing we could have done. Without any additional efforts toward marketing or advertising, we saw an increase in new players and returning existing ones.

We realized organically enhancing player satisfaction leads to word-of-mouth promotion. Our happy players were talking to their friends and family, recommending World of Card Games and its many attractive games.

Our referral program and community events were bringing in new players. We saw a 28% growth in referrals from existing users. What’s more, card game enthusiasts were generating a positive buzz by comparing their statistics and leaderboard records on online forums.

Our community-centric solutions and upgrades turned World of Card Games into a strong, recognizable brand within card-game communities and the online card game niche. 

By enhancing the experience of our players, we could build a notable brand that keeps updating itself based on evolving needs. 

Reflecting on Our Journey: Building More Than Just a Game

Staying rigid where customer experience is concerned can get you outmoded very quickly. Brands that don’t adapt to changing needs tend to fail. This is true in the realm of online card games, too.

When you figure out what is wrong or unsatisfactory about your game and fix it, you change and grow with your player base. Today, gamers want well-rounded gameplay and supporting community capabilities. 

We offered our online gamers an experience that took them beyond the game. And we saw an increase in returning and new players. Cultivating a community around our game helped us elevate our brand and increase revenue, even though our platform is free-to-play.

Our journey with elevating the World of Card Games proves the benefits of listening to player feedback and harnessing the power of community engagement. With many free games and many community features, our players have as much fun playing on our platform as we do running it!

Make no mistake: The World of Card Games wouldn't be the success it is today without my excellent team of remote workers.

Still, despite its numerous advantages, we’re not immune to the pitfalls and challenges of virtual collaboration.

The more video calls I'd host, the more tired, disengaged faces I saw looking back at me. The vibrant collaboration and creative spark that once ignited our discussions began to wane, replaced by a sense of dwindling interest, fatigue, and, worst of all — burnout.

This wasn't just our story.

Across the digital realm, I heard similar tales of remote teams struggling to maintain their passion and momentum.

I could certainly relate to those tales of increasingly blurred lines between work and life, the unwelcome feeling of isolation and a sense that working together towards a common goal was becoming a chore.

If the World of Card Games was ever going to continue to flourish, I had to solve this problem, and I had to solve it fast.

And that, dear readers, is how the story of our new unlimited paid time off policy begins.

The Pre-PTO Scenario: Measuring Our Struggles

It’s a story that begins on a glum note. 

Our fantastic remote team, once a blaze of creative energy, was simmering at an all-time low. 

Productivity was down to 65%. 

Employee satisfaction sank to 5.8 out of 10.

Most concerning, our burnout rate was up to 40% and only ticking upwards. 

These weren't mere statistics. They were troubling reflections of the toll remote work was taking.

Collaboration began to feel like a chore, the spontaneous bursts of excitement that used to fill our virtual rooms were replaced by emails and messages as we started to feel more and more isolated. 

Remember that hilarious in-joke that used to erupt in every brainstorming session? It faded into a distant memory, replaced by the silence of individual screens.

That bothered me more than any numbers could. 

It was time to stop measuring our decline and start charting a course towards a better, brighter future.

How we'd get there wasn't immediately clear. 

I toyed with mandatory team retreats, and virtual coffee breaks, hoping to reignite team spirit. 

I even explored compressed workweeks and longer weekends, but all these ideas felt like a temporary bandage slapped over a much deeper problem. 

Then, one idea landed on the table like a wildcard, its upside as thrilling as its downside was terrifying:

Embracing Unlimited PTO: A Bold Decision

At first, the idea of giving our team unlimited time off was met with a deafening silence laden with uncertainty and cautious hope.

Hours were spent crunching numbers, analyzing unlimited PTO case studies, and dissecting potential pitfalls.

We reviewed questions of abuse, accountability, and the very definition of "work" in a remote world.

In the end, it wasn't just statistics that swayed us.

It was the tired faces staring back at us from our screens, the passion for World of Card Games dimmed by the relentless grind.

After all, how could we ever truly engage our audience in their passion for card games like Hearts and Spades if our own passion was dwindling faster than a rookie's luck in a high-stakes poker tournament?

We needed something with the potential to be a game changer, and nothing quite fit the bill like unlimited PTO.

And so, with a mixture of trepidation and a shared leap of faith, we embraced the unknown and launched our new unlimited paid time off policy. 

We weren't naive. 

We knew this wasn't a magic spell or a free pass to do nothing. Setting realistic expectations became our priority.

We emphasized balance, not binges. We championed responsibility, not recklessness.

This wasn't an open invitation to abandon ship, but a chance to redefine our relationship with work.

Unlimited PTO wasn't an excuse for never-ending vacations. It was a trust-based system, empowering individuals to manage their time and prioritize their well-being while delivering results. 

We reminded everyone that freedom comes with accountability and that open communication would be the foundation of our work together. 

The Immediate Impact of Unlimited PTO

There were, of course, a few stumbling blocks to overcome at the beginning. 

Some struggled with self-discipline while others grappled with the guilt of taking too much time off, a fear undoubtedly developed over years of measuring their worth by hours worked. 

Still, despite those early teething problems, our new unlimited Paid Time Off policy began to pay dividends. 

Morale climbed to a solid 7.5/10. 

Productivity leapt to 75% in a surprisingly short amount of time.

Deadlines weren't missed. They were blitzed with the focus of a seasoned card counter. The pressure valve had been released, unleashing a new energy within the team.

Still, as we've said all along, this wasn't just about the numbers. 

It was about our people, and that's where we saw the biggest and most welcome change. 

Instead of tired, worn-down faces staring back at us, our virtual meetings saw us greeted by an enthusiastic team who began to throw out amazing ideas with that old, familiar gusto we feared may have been lost forever.

Assessing the Long-Term Effects

We knew the initial excitement would eventually wear off as unlimited PTO became the norm. 

So, we monitored ourselves, carefully tracking not just immediate wins, but long-term growth.

Productivity stabilized at a solid 85%. 

Employee retention surged to a remarkable 90%. 

Job satisfaction blossomed into a radiant 8.5/10. 

We were winning consistently, proving that trust and autonomy weren't just feel-good buzzwords, but strategies for long-term success.

Unlimited PTO wasn't just a policy. It was a revolutionary shift manifested in a collaborative spirit that flourished, fueled by mutual respect and shared trust.

Unlimited PTO wasn't just about taking time off, either. It was about taking control.

It was about learning to prioritize well-being and work to our full potential. It was about proving that trust and freedom are the winning cards in the high-stakes game of remote work.

When running a solo venture, there’s one person to do it all and with limited resources. There is also the pressure of decision-making, proper work-life balance, and constant upskilling to stay abreast of trends.

But things changed a lot in the last six months. 

I started using email to assist my customers. More people stuck around — well, 37% more. This was a significant moment for World of Card Games since it showed me that using email for support resulted in customer satisfaction, community connection, and retention.

So, today, I’m sharing how this strategic approach brought about a dynamic shift in my business.

The Crucial Connection Between Customer Support and Revenue

The way you treat your customers has a direct link to your earnings. But why? You’re basically planting the seeds of loyalty. If your customers feel heard and valued, they will stay longer. 

Also, with loyal customers comes a higher lifetime value. Since they are not one-off buyers, they boost the value of your business and keep bringing in a steady stream of revenue.

So, to compound the value of these transactions, you must repeatedly provide stellar customer support.

The Struggles of Wearing Multiple Hats

As a solopreneur, I’m a team of one. 

Apart from designing and developing, I also had to work on marketing, managing finances, and tackling customer queries. It gets a tad overwhelming since I’m stretching myself so thin. Sometimes, I’ve even dropped the ball and had to act fast to ensure I don’t lose the customer.

While I could pick up “tips and tricks” for marketing and finances, customer support pushed me to my limits. I believe it’s mostly because, with other areas, I was working solo. But, with customer support, you must dive deep into the problems. In this stage, you need to ask yourself the right questions —

• Was it a one-off issue?

• Is there a larger underlying problem I need to tackle?

• Have I satisfactorily addressed the customer’s concern?

• What can I do to ensure a consistently superior experience?

Still, I wouldn’t trade this experience for anything since it helped me grow faster and truly understand what my user expects from me.

The Old Ways: Why Live Chat Wasn’t Cutting It

Adding the Live Chat feature felt like the perfect ally for real-time customer support earlier. However, with time, I ran into a few problems with it. Out of those, these challenges were of the utmost significance- 

1. Limited Engagement Depth

In 2022, while my users were doubling rapidly, the retention rates remained stagnant at roughly 41%. 

Why weren’t more users sticking around? I pinned it down to the shallow interactions on Live Chat. While it provided super quick assistance, it lacked depth. Customers look for more substantial engagements and resolutions that go above the superficial.

2. The Chaos of Multitasking

Multitasking can be quite exhilarating. You’re managing multiple responsibilities like programming, game updates, server maintenance, live chat, and marketing. Sadly, it brings with it an unintended consequence: a spike in customer support-related errors. In my case, a significant 31%.

Tackling Live Chat optimally while managing other duties felt like juggling on a tightrope. I wasn’t always fully present, leading to less than satisfactory customer conversations.

3. Time-Suck and Burnout

Consider the hours dedicated to Live Chat support. Late nights and extensive screen time became the norm. Plus, wearing multiple hats meant I was bound to drop the ball at some point. 

This led to fatigue that bordered on professional burnout. It not only affected my well-being but also had a ripple effect on other crucial aspects of my business, like bringing new games, user experience, decreased ROI and a decline in customer retention rates.

The Email Epiphany: A Strategic Pivot

One day, it hit me — email could be a better way to help our customers.

Efficiency and Depth

With email, I could be more thoughtful while helping customers. 

Instead of a quick chat, I could take my time to really understand and fix underlying problems. Emails didn't rush me; they let me dig deep. Plus, it made my customers feel heard and happy. And because email is not like a live chat, I could think and craft better solutions.

Streamlining Support: The Organizational Perks of Email

But it wasn't just about my customers. Email made my work easier, too. 

I could sort, tag, and schedule emails to stay organized. That meant I could deal with important stuff first. No more multitasking chaos. I had a system, and it worked. 

I now use email to solve problems and help the customers better. And you know what? It works like a charm. The customers are happier, and they stick around longer. 

And that’s why I call it the “Email epiphany.”

The Six-Month Experiment: A Review

Email support was a pivotal shift. Here’s what happened after 6 months of implementing it:

A Remarkable Spike in Customer Retention

The numbers don’t lie. Customer satisfaction rates took a huge leap — from 41% to a whopping 56% during these six months. 

People were happier with the assistance, and that’s a big deal. But it’s not just about numbers; it’s about people’s voices. I got loads of messages from the users telling me how much they liked the change.

Sam, a long-time user, shared, “Ever since World of Card Games switched to email support, my issues are resolved so much faster. Plus, they actually read my concerns and gave detailed solutions. It feels personalized, making all the difference.” 

While the initial focus was to increase the numbers, I became more focused on hearing my customers and letting them know I value their opinions. This approach started paying off big time.

The Revenue Revolution

My revenue saw an extraordinary shift of 23% in 2023 since my customers were now happy with the product and service. 

With this newfound revenue, I decided not to slow down. Instead, I decided to reinvest it for further business growth. Here’s what I did:

• Worked on enhancing my games

• Improve customer support

• Expand my reach via organic marketing 

• Upskill

Lessons Learned and Advice for Fellow Entrepreneurs

During this transformative stage for the business, I learned a few key lessons. Here they are:

• Being customer-centric matters: Always prioritize your customer’s experience. Listen, adapt, and engage. They are the key to your success.

• Efficiency is key: Streamline your processes. Efficiency not only saves time but also boosts customer satisfaction.

• Embrace change: Don’t fear change; embrace it. Sometimes, the most unexpected shifts bring the best results.

• Data is gold: Analyze data rigorously. It acts as your compass while navigating new territories.

• Invest wisely: When revenue grows, reinvest thoughtfully. It is the basis for continuous growth.

In entrepreneurship, adaptability is the bottom line. So, to navigate the journey with finesse, you must be ready to adapt and pivot.

Conclusion

The switch to email support was nothing short of life-changing. 

My customer retention rates rose from 41% to 56%, and revenue surged by 23% in 2023. 

But it wasn’t just about the numbers. It was about the profound impact on the users. The real triumph was making them feel heard, valued, and satisfied. 

It taught me that being customer-centric lays the foundation for success. As I move forward, I’ll embrace change, invest wisely, and uphold my commitment to delivering exceptional experiences. 

Ultimately, it’s not just about revenue and retention; it’s about the community I’m trying to build and the exciting future.